Local Optimization

In years past, consumers would pull out the phone book to find a local dentist or orthodontist. Today, consumers use the internet. For practices like yours, this causes challenges as well as opportunities.

local online listings for dental practicesFor example, suppose you wanted to find an Orthodontist in your area. If you’re like most people, you’ll start by searching on Google or Yahoo. You may use a more niche directory like Patch.com or MerchantCircle.

Or maybe you’re on the go, so you search for local Orthodontist on your mobile phone or enter a search for nearby Orthodontist in your Garmin® GPS system. When you arrive you check-in on foursquare to see if there are any loyalty specials.

Or put another way, what would it mean to your business if every prospective patient could easily find information about your practice, no matter how they were searching?
Our Local Optimization program does just that…help you be found by potential patients, resulting in higher revenues!

There are a good number of businesses that can claim they can help you get your practice listed.  So why should you choose Smile Marketing Pros?

Immediate Listings

There are many companies who claim they will list your practice on all the major directories.  The problem is that most of them will only directly submit to the three or four major directories, and then count on the trickle-down permeation to all the other smaller directories.  Why is this bad?  It could literally take months for your practice to finally show up.  Who wants to wait that long?
Our in-house team manually lists your practice on dozens of directories.  We don’t outsource this important task because quality control is so important.  In addition, we help with the validation process required by many of the prominent directories. The result?  Your practice is listed in a matter of weeks instead of months.

Keeping your listing In-Sync

On average, 6% of business listings change each month. There are many causes; businesses open, close, move, offer new specials, launch new products, hire new employees, change their hours, and more.
Every time you make a change, you need to update your listing on every directory.  Do you have the time to do this?  No worries – we take care of all updates for you.  Every quarter we refresh your listings.  Not only does this help keep everything in sync and updated, but refreshing the information also helps your rankings.


Full Listing Optimization

Each online directory is unique, and the information they allow you to share about your practice varies.
We optimize your listings by utilizing every possible data field above and beyond the basic information like business name, address, phone number and web address.  We make sure your practice is listed in as many relevant categories as possible. If a directory allows enhanced information like photos, descriptions, hours, special offers or videos, we make sure your listings are 100% complete. Additionally, we ensure your proper trade area is setup so that potential patients in neighboring zip codes can find you.

Only Approved Approaches

You’ve probably seen the claims by online marketing firms “Page 1 of Google in 30 Days!”
Truth is – these claims are bogus – or at the least extremely misleading.  Getting to the top of Google search long-term means following the rules and doing things right.  Imagine being blacklisted by Google for breaking their policies!
We are well versed in Google’s requirements and guidelines, and make sure that we move your practice up the search results chart as quickly as possible, but in the right way.  We want you to be at the top for a very long time, because that is where potential patients will find you, instead of your competition.


Keeping it In House

Our in-house team manually lists your practice on dozens of directories.  We don’t outsource this important task because quality control is so important.  In addition, we help with the validation process required by many of the prominent directories.

Competitive Analysis

We utilize cutting-edge software to analyze your top-ranking competition.  We identify other online listing sources that they are on and submit your practice as well. In addition, we’ll source additional, profitable categories for your business.  For example, a restaurant would benefit from being listed in categories such as “Catering” and a florist can benefit from being found when someone searches “Wedding Flowers”.


Call us to find out more information about our Local Optimization programs and other dental practice marketing solutions. (610) 314-7447