Mobile Marketing for Dental Practices
Chances are, patients or family members sitting in your waiting room are on their mobile device. The use of mobile devices like smart phones and tablet computers is steadily growing. By 2014, it is projected that more users will access the internet from their phone than from a computer.
Reach your current and prospective patients on their device of choice…their mobile phone.
Smile Marketing Pros offers a selection of mobile marketing solutions specifically designed to help dental practices increase patient counts.
Turn your office, waiting room and marketing collateral into an interactive wonderland for your patients. Position your dental practice as a cutting-edge, forward thinking business by leveraging interactive content that current and potential patients can access through their mobile devices.
QR Codes – We’ll create and manage dynamic QR Codes that can be placed on collateral throughout your office. Here are just a few examples:
- Place a QR Code on collateral in your waiting room. When a patient scans the code, they are shown a video about your practice and the services you provide.
- Leverage a QR Code that allows patients to easily “Like” your Facebook page as they are checking out.
- Include QR Codes on your marketing collateral, including your brochures, business cards and appointment cards.
- Allow patients to enter special Social Media contests through their mobile device by scanning a QR Code
- Provide an easy way for a patient to leave a positive review about your practice by scanning a QR Code linked to your ReviewGenie reputation management page.
Why do you need a mobile website?
Many practices might think their primary website is sufficient if it can be accessed by a mobile device. However, just because you have a website, and it can be viewed on a mobile phone doesn’t mean that it is mobile-friendly. Mobile websites are designed specifically for the smaller screens and consumer habits of smart phone users. Having a mobile website that is properly designed can help you grow your practice! Typical websites don’t fit well on a small screen. Mobile websites are built specifically for those small screens to give the user easy access to the info they want, using the device’s best features like touch-to-call.
Mobile phone users are searching for local businesses and they have high expectations regarding how quickly a mobile site loads and how easy it is to navigate. They don’t want to have to zoom, scroll or read through pages of information. They don’t want to wait while your photos or videos load. They want to be able to easily see the navigation buttons, and they want key information presented to them in a concise manner.
A mobile site is optimized for the viewing area. By displaying the relevant information in a format that fits the screen correctly, you will engage the consumer longer, creating more opportunities for a sale. With the immense growth of smart phones in the marketplace, it is something you can’t ignore. We can help!
Many of our dental practice websites have functionality built in to modify the layout for a mobile device. If you already have a website, we can develop a mobile version that meets the requirements and demands of mobile searchers. Your mobile website will be easy to navigate, resulting in a pleasant consumer experience, which will lead to increased traffic to your practice. In addition, we provide you with a redirect script, which identifies when a consumer is visiting your main website on a mobile device and automatically redirects them to your mobile website. It is completely transparent to the consumer – they just have a much better experience.
Best of all, our mobile websites are extremely affordable!