Outdoor Dental Marketing
Outdoor Advertising, targets potential patients when they are “on the go” in public places, in transit, and/or in specific commercial locations (such as in a shopping mall).
Outdoor advertising formats fall into four main categories: billboards, street furniture, transit, and alternative.
Billboard advertising
- Digital Displays
- Traditional Billboards
- Posters
There has been significant growth in digital display inventory and there are now more than 1,500 digital billboard displays across the United States, with more being added each month. Digital boards provide many advantages, such as no production costs, day-parting and versioning options, as well as interactive possibilities.
Street furniture
- Bus shelters
- Benches
Transit advertising
- Buses
- Taxis
- Train and bus stations
Alternative advertising
- stadiums
- gas pumps
- bike racks
- rest areas
Our turnkey programs make it easy for you to leverage outdoor as part of your dental practice marketing strategy. We’re experts at developing effective outdoor ad designs, where the phrase “Less is More” is 100% accurate. We work with hundreds of national and local outdoor companies, and can identify the best inventory for your location, negotiate a rate on your behalf, develop the ad design, handle any necessary printing or file upload requirements, and provide you with proof of posting documentation.
Outdoor advertising is a great medium for using our call tracking services on. You’ll be able to tell exactly which calls are coming from your outdoor ads.
Give us a call to find out more about outdoor marketing options in your area. There’s no obligation what so ever.
